The establishment of the Indian Premier League changed the perception of cricket globally. It moved from the list of niche disciplines and became more widespread among viewers and bettors. The IPL is an effective marketing engine for advertisers, brands, and digital platforms, which is why sponsorships are the unbeatable trend. In recent years, these collaborations have significantly impacted teams, fans, stakeholders, and even online bookmakers. Many overlook the impact that partnerships have on the betting sector, so let’s dip into the peculiarities.
Benefits of Sponsorships for the IPL Evolution
IPL tournaments are the global events that are in demand far beyond the Indian borders. The growing fan base across different countries increases interest in the league, and collaborations with other companies play an important role in this popularization. The infusion of capital from corporate sponsors has helped the league grow from a domestic cricket event into one of the most valuable sporting properties globally. This type of collaboration is a win-win opportunity for both parties. 
Brands get the chance to increase their visibility in the global markets. At the same time, teams receive additional financing for improving in-stadium infrastructure, purchasing talented players, and investing in emerging talent in the league. From team jerseys and title rights to digital ads and immersive fan experiences, 1xBet IPL sponsor helps franchises scale their operations and reach new audiences. Beyond the financial aspect, such partnerships usually delight fans with exclusive merchandise, themed events, and thrilling bonuses.
- Increased trust in the brand that promotes IPL matches
- Massive audience exposure to the tournament
- Themed promotional campaigns
- Exclusive bonuses to use on betting sites
- Integrating influencers in promoting wagering services
- Gamification of the cricket viewing experience
- Broad presence on social media
- Surrogate advertising loopholes
These tricks efficiently attract users to online bookmakers and encourage them to place their bets on an IPL match. Besides, sponsors can integrate exclusive in-ad rewards that viewers can receive when entering the chosen site. The chance to get unique incentives often drives more traffic to the sportsbook, while popularizing a specific team or an individual athlete.
Legal Landscape and Betting Bans
In 2025, online sports betting remains prohibited in India, as this entertainment is based on chance. The roots of these regulations date back to 1867, when the first gambling ban was enacted. Although the government is now working on an updated framework, these limits are estimated to remain valid. The ban threatens a sponsorship lifeline for IPL and many smaller leagues, as fantasy platforms have been among the fastest‑growing advertisers in recent years.
Since local online bookmakers are restricted, India doesn’t allow domestic companies to boost their revenue and promote IPL squads on the global scene. Hence, only overseas companies have this priority, which boosts the evolution of the grey zone. Currently, authorities aren’t working on decreasing the impact of offshore bookmakers on the in-country market, which is both a benefit and a challenge for the Indian industry.
A Way Towards Balanced Regulations
Although no significant changes in iGaming regulations are expected in the upcoming years, passionate IPL bettors and industry stakeholders hope for shifts to their advantage. Following the developed countries’ regulatory examples can become a viable solution for the Indian government. The state can consider legalizing cricket wagering, considering the popularity of the IPL, which will bring social and economic benefits.
Proper regulations will help the government gain more control over all aspects of the digital betting sector, while also receiving extra income for the budget through taxes. Sponsorships can also be advantageous for all parties. While IPL clubs will get higher financing for their operations, brands legally operating in the market will get the opportunity to promote goods and services. Currently, the law can easily be overcome by using third-party platforms, but the country lacks profits in this case.
Consumer protection is another important aspect that can be covered in the case of industry legalization. Currently, offshore operators have to comply with a set of standards, including limiting access to underage individuals. However, it’s still not enough to provide a high level of transparency and safety to Indian customers. If betting sponsorships are legalized in the future, BCCI and IPL should rely on global safer gaming standards when placing advertising requirements. In this case, users won’t be attracted to overseas services and opt for in-country brands.
So, What’s Next?
Undeniably, IPL sponsorships significantly fuel the evolution of sports in the country and beyond, affecting teams’ performance, stakeholders, fans, and bettors. 
India now stands at a crossroads, and implementing a more comprehensive regulatory framework may help resolve many problematic issues. Currently, the government opts for a continued ban on betting-related activities, which means the prohibition of IPL sponsorships by betting companies. However, the brand is becoming more recognized globally, attracting a massive fan base. Punters are an essential part of this audience, so Indian authorities may reconsider the ban in the upcoming years.